The ‘contributory value’ methodology for IA’s, is not quantitative in the conventional sense, i.e., no (one-size-fits-all) mathematical formula used to calculate and ultimately assign dollar value (ranges) to IA’s. Instead, this methodology reveals (graphically) how, where, when, and which IA’s affect (business) value, competitiveness, and revenue, and therefore, deliver – possess ‘contributory value’.