Michael D. Moberly, Principal, Founder, kpstrat This paper and accompanying rationales are intended to encourage business – professional service firm leadership, boards, and investors, et… Read More
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Foreign Affairs – Foreign Trade and Intangible Assets
Michael D. Moberly, Principal, Founder, kpstrat When asked, I frequently characterize U.S. foreign affairs and trade policies… as generally well-intended (at-the-time) perspectives, aspirational prognostications, and/or… Read More
Havas’ Meaningful Brands Survey of Brand Value = Intangible Asset Value
Michael D. Moberly, Principal, Founder, kpstrat With confidence, readers of ‘Business Intangible Asset Blog’ recognize there are parallels in the August 15th post ‘Intangible Assets… Read More
The Intangibles in Brands and Branding
Michael D. Moberly, Principal, Founder, kpstrat The branding of most products and/or services, ala their marketability, receptivity, revenue generation potential, resilience, and sustainability, etc., are… Read More
Brand – Leader Resilience to Issues of the Day
Michael D. Moberly, Principal, Founder, kpstrat The intent of this post @ Business Intangible Asset Blog is to prescribe both a strategy and rationale for… Read More
Truth…A Valuable Intangible Asset for Business
Michael D. Moberly, Principal, Founder, kpstrat This post @ Business Intangible Asset Blog considers where-when-if truth is – could (deservedly – potentially) be a useful… Read More