The primary objective-outcome to any business transaction…i.e., marketing initiative, R&D project, or entrepreneurial startup is to extract – produce as much value, competitive advantage, and… Read More
Blog
Talk Is An Intangible Asset, It’s Seldom Cheap, Despite Notions Otherwise!
In my work as an intangible asset strategist…its not infrequent to hear the adage talk is cheap, generally uttered in condescending and/or disparaging tones and… Read More
Initiating – Negotiating International Business Transactions
Let me say at the outset, this post is not intended to convey disrespect or imply naivete to business leadership…insofar as the transactions they initiate-negotiate… Read More
U.S.- China Trade Talks, They’re Really About What and How Each Uses Its Intangibles
American and European Union’s trade negotiators arrived in Beijing…recently for five days of talks. Businesses and citizens of the affected countries could reasonably assume, from… Read More
Truth Is Not Intangible
Truth, the integrity to speak it, the necessity to demand it, and the requirement truth be firmly rooted in objective, evidence-based reality, no less…is never… Read More
Harvesters and Merchants of Attention, Seeking Intangible Assets!
The capability to harvest and become merchant’s of not solely people’s attention, but also have them pay attention, increase their attention span, and favorably influence… Read More