Michael D. Moberly, Principal, Founder kpstrat – A Business Intangible Asset Strategy and Risk Mitigation Collaborative – Business Intangible Asset Blog: A Reliable Source About Business Things Intangible Since 2006
‘Knowledge – know how is power’ (as Sir Francis Bacon described in ‘Meditationes Sacrae’ in 1597), Wherein scholars suggest, Bacon likely wanted to convey this principle: holding + sharing knowledge represents a cornerstone of reputation and influence, and therefore power, from which most business achievements – successes emanate.
Businesses whose mission entails sharing – collaborating their knowledge and knowhow will find this curriculum focusing on business’s intangible assets particularly beneficial. Those who engage this curriculum are more likely to experience elevated…
- competitiveness, revenue generation capability, resilience, sustainability, valuation, and a supportive operating culture.
In part, this is because businesses across sectors, are increasingly intangible asset (knowledge-know how) intensive and dependent, which encompasses…
- developing the particular – forms-contexts of intellectual, structural, and relationship capital ‘relevant to mission’, and introducing same at the right time, in the right place, at the right cost, while
- safeguarding – mitigating risk to all that is determined to be ‘mission essential’.
- irrespective of sector, stage, size, standing, R&D, products, services, or transaction.
This professional development curriculum encourages – obliges participants, e.g., business leaders, management teams, entrepreneurs, boards, and investors, to
- recognize – distinguish underlying – contributing intangible assets, i.e., type, category, and context.
- acknowledge particular – intangible assets as ‘mission essential’, and
- introduce specific safeguards – risk mitigation for the assets’ value- materiality (life) cycle.
Experientially however, business decisions to commit or forego the minimal time – cost of either of the above, not-in-ln frequently, materialize at the margins with discussions that…
- mis-characterize safeguards – risk mitigation as non-ROI producing costs.
- portray either as redundancies to IP enforcements.
- generalize business things intangible w/o differentiating – designating particular intangible assets as being ‘mission essential’,
This curriculum draws attention to distinguishing IP recipient who receive a certificate issued by the government designating their knowledge and know-how in the form of a patent, trademark, or copyright, which universally signals…
- same is likely valuable, proprietary, competitive, and may applied to revenue and create wealth, and
- should be treated accordingly, via safeguards, risk mitigation, insurance, and NDA’s, etc.
However, a perceived primacy of – deference to conventional…
- accounting standards, i.e., designating-valuing-reporting-duration of business things intangible, and
- IP legal practices – precedents,
may attach less significance to applying additional precautions, safeguards, and risk mitigation for owners – holders to invest.
For these reasons, this curriculum emphasizes the prudence of re-acknowledging 80+% of most business’s valuation, competitiveness, revenue generation, sustainability, and brand lie in – emerge directly from intangible assets. (Brookings Institution Intangibles Project – Unseen Wealth)
For further context readers are encouraged to examine kpstrat.com, videos, and posts @ Business Intangible Asset Blog.
The ‘Business Intangible Asset Blog’ is experientially researched, written, and published by Michael D. Moberly since 2006, with1100+ (long form) posts providing readers, ala business leaders, management teams, entrepreneurs, boards, and investors, et al, across sectors, with current – relevant perspectives and nuanced insights on matters related to business things intangible.