Company cultures focused on intangible assets are essential in a knowledge-based economy!
Intangible asset company culture
Company management teams and boards will experience a strong ROI for developing an intangible asset focused company culture because rising percentages of company value, sources of revenue, and ‘building blocks’ for growth lie in – are directly linked to intangible assets!
Investing in the development of an intangible asset focused company culture is an investment in creating future value for a company, i.e., today, it’s all about speed and having the culture in place to act identify, fully grasp, and act on available opportunities.
Intangible assets are the centerpiece of the knowledge-based economy.
It make good business sense for companies to develop a ‘intangible asset oriented company culture’ that recognizes, produces, and sustains control, use, ownership, and value of its intangible assets?
Why would it be a good time now for companies to seriously consider building-developing a culture that recognizes, produces, and sustains control, use, ownership, and value of (their) intangible assets?