NPR’s Value Stems From The Way It’s Intangible Assets Are Applied, Not Exploited…

Michael D. Moberly – March 12, 2024 – Business Intangible Asset Strategist & Risk Mitigator – Founder, Business Intangible Asset Blog & kpstrat

Let there be no doubt, I am an advocate of NPR and a consistent listener to NPR, (National Public Radio). I have been both since August 1982, wherever I have lived and/or traveled in the U.S.

I am confident many-most NPR listeners acquire intellectual – structural capital by listening to NPR and the array of ‘news, discussion, cultural’ programs and podcasts produced nationally and locally.

Also, I happen to be a business intangible asset strategist which include being a practitioner, researcher, presenter, blogger, and author of books on matters related to differentiating, using, and benefiting from business things intangible. Safeguarding Intangible Assets et al.

I created the Business Intangible Asset Blog some years ago which now includes 1100+ (long form – topic specific) posts researched and written, by my hand, at Business Intangible Asset Blog.

These interests + skill sets which I routinely endeavor to expand and hone, influence me to reflect on intangible assets which businesses – organizations across sectors, publicly exhibit, and which I hold some familiarity.

In this regard, being an avid listener and supporter of NPR, it’s correct to characterize same as an intangible asset intensive, dependent, and reliant organization. That is, each segment, or program origination, development, production, and on-air delivery is ‘chock full’ of intangible assets, primarily various forms, contexts, and applications of…

  1. intellectual capital – unique knowledge, knowhow, interlaced with experiences.
  2. structural capital – dependable – replicable processes, procedures, and ways to articulate and communicate issues of the day.
  3. relationship capital – trusted associations and alliances to draw from and upon.

Collectively, this translates universally as an economic – operational reality that 70 – 80+% of most business’s – organization’s valuation, competitiveness, revenue generation capability, and sustainability (durability, resilience, etc.) lie in – derive directly from intangible (non-physical) assets. Intangibles | BrookingsUnseen Wealth: Report of the Brookings Task Force on Intangibles on JSTORIntangible Assets: Computers and Organizational Capital | Brookings)

This is particularly relevant to NPR because it predominantly is a (purposeful -intentional) listening – hearing’ medium, which Steve Inskeep aptly suggests he ‘can hear people thinking’. Morning Edition : NPR

Through my lens (as a business intangible asset strategist and risk mitigator) achieving this attractive state sufficiently and consistently across arrays of reporting, interviewing, programming, and podcasting, reflects the desire + ability (operating culture) for…

developing the right intangible assets, in the right way, at the right cost, applying same at the right time, while endeavoring to hold the exclusively of all with the appropriate journalistic, ethical, and professional safeguards and risk mitigation in place.

At a National Academies’ conference, I participated a few years ago, (titled ‘Intangible Assets: Measuring and Enhancing Their Contribution To Corporate Value and Economic Growth) a conferee described the difference between intangible (non-physical) and tangible (physical, fixed) assets as, ‘if I can kick it, drop it, or stub my toe on it, it’s a tangible asset’.

To be sure, intangible assets are non-physical. There are 15 widely recognized types/categories of intangible assets which I describe and provide examples. What Are Intangible Assets? – kpstrat

The manner-in-which organizations (ala NPR) recognize, appreciate, differentiate, sustain, and choose to utilize (time, place, issue, host) the intangible assets they develop and preferably designate as ‘mission essential’ to NPR’s production and delivery attractivity, sustainability, and reputation, and listener evaluation.

In turn, these intangibles, via leadership, can interact collaboratively and complimentary in (a.) production operating culture, and (b.) on-air delivery to form distinctive, objective, and attractive value adds to-for listeners and supporters that warrant trust and expectation consistency.

Most all of which is legitimately subject to listeners and supporters as a sense of and rationale for listening and remembering.

Each can also translate further as meaningful – competitive value-adds and generationally relevant and attractive rationales and paths for attracting – pursuing ‘listeners, listening, and support.’

Public radio’s dominance of and fiduciary attention to using intangible assets objectively, ala news-talk-culture markets, translates to trust on NPR’s relationship capital.

Sustaining and banking each same across communities of listeners and supporters warrant recognition and stewardship particularly in markets where other media-journalistic outlets compete.

Readers are invited to examine ‘Safeguarding Intangible Assets’ a book I authored at 

Posts @ Business Intangible Asset Blog present various business economic – operational realities. Each warrants the attention of business leaders, entrepreneurs, R&D administrators, management teams, boards, and investors across sectors. Mitigating (reacting, responding to) the often ‘public – viral’ risks and challenges which produce reputational risks, are obligations with little room or time for equivocation or error.

The Business Intangible Asset Blog was created in 2006 and now includes 1200+ topic-specific- long form posts. Posts are intended to provide readers with unique and reliable insights on current matters related to – affecting business things intangible.

Posts at Business Intangible Asset Blog are developed – written solely by Mr. Moberly (not AI). Posts are intended to draw readers attention to the development, application, management, safeguards, and risk mitigation obligations necessary today for business’s ‘mission essential’ intangible assets.

Readers are also invited to explore other posts, along with books and papers available @ ‘Home – kpstrat

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