Business Intangible Assets Books and Professional Papers

Readers will acquire…operational familiarity, strategies, and examples to identify-distinguish assets, unravel asset origins and ownership, and preserve- monitor assets’ contributory roles and value, and mitigate risks to however, whenever, and wherever intangible assets may be in play, irrespective of circumstance or transaction, i.e., merger, acquisition, new product launch,, corporate-university R&D alliances, early stage firms, and university originated spin-offs.

Effective and consistent safeguards applied to intangible assets will… favorably influence-elevate company-transaction value, revenues, competitiveness, and sustainability.

After all, it is an irreversible economic fact that…80+% of most company’s value, sources of revenue, competitiveness, and sustainability lie in – emerge directly from intangible assets, which include, in addition to conventional intellectual properties, various forms of intellectual, structural, and relationship capital.

Safeguarding Intangible Assets will provide readers with…fiduciary – obligatory insights to and viable strategies for safeguarding – exploiting – leveraging – monetizing these increasingly crucial and valuable assets.  Please enjoy!

Safeguarding Intangible Assets is available for purchase through Amazon.