by beanstalk | Feb 23, 2021 | Uncategorized
Michael D. Moberly, Principal, Founder, kpstrat Business reputation and brand sustainability frequently materialize overtime, not-so-much perhaps from a specific creative cubicle, conference room meeting, or focus group, rather… via well-intentioned, personal, and...
by beanstalk | Feb 18, 2021 | Uncategorized
Michael D. Moberly, Principal, Founder, kpstrat A desired takeaway of this post @ ‘Business Intangible Asset Blog’ is to express an option to binary conventions, upon which to frame discussions – decisions regarding whether, why, when, how, and/or where to devote time...
by beanstalk | Feb 17, 2021 | Uncategorized
Michael D. Moberly, Principal, Founder, kpstrat Reviewing multiple business reputation risk firm websites, its quite clear many apply simplified generalizations to describe… what, where, how, when (preludes, circumstances) to reputation risk (affecting a business, its...
by beanstalk | Feb 12, 2021 | Uncategorized
Michael D. Moberly, Principal, Founder, kpstrat Prudent branding due diligence is practiced in advance of launch by describing, objectively distinguishing and assessing risks relevant to… key – mission essential intangible (brand) assets in play,present day...
by beanstalk | Feb 10, 2021 | Uncategorized
Michael D. Moberly, Principal, Founder, kpstrat For reader consideration…presumed (marketing) preludes to describe (business reputation) risk routinely includes dramatizing eminence, vulnerability, probability, and criticality, i.e., costs. Should this post be...
