The Intangibles in Brands and Branding

Michael D. Moberly, Principal, Founder, kpstrat The branding of most products and/or services, ala their marketability, receptivity, revenue generation potential, resilience, and sustainability, etc., are generally and variously ‘intangible asset’ intensive, dependent...

Brand – Leader Resilience to Issues of the Day

Michael D. Moberly, Principal, Founder, kpstrat The intent of this post @ Business Intangible Asset Blog is to prescribe both a strategy and rationale for inclined leaders of SME’s (small-medium size enterprises), mature, maturing, early-stage, or startups,...

Truth…A Valuable Intangible Asset for Business

Michael D. Moberly, Principal, Founder, kpstrat This post @ Business Intangible Asset Blog considers where-when-if truth is – could (deservedly – potentially) be a useful – relevant (value-add) intangible asset when-if truth were applied more overtly to-for business...