by beanstalk | Feb 20, 2012 | Intangible Assets & Business
Michael D. Moberly February 20, 2012 I am a firm believer that the introduction (presence) of security products, systems, and services in an environment produce – deliver intangible assets. Security products and procedures are common to building-environment...
by beanstalk | Aug 24, 2009 | Uncategorized
Michael D. Moberly August 24, 2009 (Part One of Two Part Post) Knowing how to identify and effectively explain ‘security intangibles’ should become integral to every vendors’ sales vocabulary and repertoire. Vendors of security products,...
by beanstalk | Sep 6, 2008 | Intangible Assets & Business
Michael D. Moberly September 6, 2008 Recently, I attended, what I presumed before hand would be, just another standard presentation by a ‘security product vendor’. That is, a spokesperson would espouse the superiority of their product, its compatability...
