by beanstalk | Apr 2, 2012 | Uncategorized
Michael D. Moberly April 2, 2012 We’re well into the 21st century and the role intangible assets’ are playing as value, revenue, and growth creators has been widely discussed and presumably understood and accepted at the 5,000 foot elevations in business communities...
by beanstalk | Mar 26, 2012 | Intangible Assets & Business
Michael D. Moberly March 26, 2012 Let’s agree at the outset with the economic fact that, globally speaking, 65+% of most company’s value, sources of revenue, and building blocks for growth and sustainability today evolve directly from intangible assets. My 20+...
by beanstalk | Mar 19, 2012 | Uncategorized
Michael D. Moberly March 19, 2012 Today, the management, stewardship, oversight, and monitoring of your company’s intangible assets is certainly not a passive ’I’ll do it when I have the time’ task that can be delegated (or relegated) to the uninitiated who...
by beanstalk | Mar 16, 2012 | Intangible Assets & Business
Michael D. Moberly March 16, 2012 There’s probably little argument among business decision makers and management teams as to continued relevance of the adage ‘you can’t manage what you don’t measure’. In other words, unless you can measure something, you don’t know...
by beanstalk | Mar 15, 2012 | Uncategorized
Michael D. Moberly March 15, 2012 If a tree falls in a forest when no one is around, does it make a sound? Similarly, if a company asset that happens to be intangible, something which 65+% of a company’s assets are, is stolen, misappropriated, or copied by a...
