Intangible assets are not well suited for on-size-fits-all or snap-shot-in-time management, assessment, or valuation.
Intangible Asset Value
Financial – competitive advantage hemorrhaging of intangible assets in a deal can commence before the ink dries on a transaction agreement.
We’re well into the 21st century and the important role intangible assets’ play in companies, according to numerous respected studies and personal experience, is slowly, but surely, being recognized at the c-suite and board level globally.
Frequently business differentiators are merely the most visible and only scratch the surface of a company’s embedded competitive advantages, or more correctly, its intangible assets.
Intangible assets are still not easy to explain.
No one profession can legitimately lay claim to being the sole repository of knowledge about ‘all things intangible’.