Intangible Asset Training Produces Multipliers

by beanstalk | Mar 11, 2013 | Intangible Assets & Business

Michael D. Moberly   March 11, 2013    ‘A blog where attention span matters’! The following are examples of valuable and immediately useful/beneficial multipliers that a well designed and thoughtfully and respectfully executed intangible asset awareness (training)...

Articulating Intangible Assets: It’s Not Always Easy…

by beanstalk | Sep 26, 2012 | Intangible Assets & Business

Michael D. Moberly   September 26, 2012 Let’s face it, intangible assets are not always easy to articulate, to explain, or define, particularly to those unfamiliar or unaccustomed to recognizing their contribution to a company’s value and revenue. Unfortunately,...

‘The Power of Pull: How Smart Moves, Smartly Made, Can Set Big Things In Motion’

by beanstalk | Mar 12, 2012 | Uncategorized

Michael D. Moberly   March 12, 2012    (Book review with application to intangible assets.) The persistent, asymmetric nature, and shear number of risks, challenges, and problems that companies routinely face today with respect to their intangible (IP) assets are not...

Training Management Teams About Intangible Assets…

by beanstalk | Jul 2, 2009 | Uncategorized

Michael D. Moberly   July 2, 2009 The challenges associated with getting management teams to be more receptive to intangible assets through training often begins with two phrases, (1.) ‘knowledge-based economy’ which some interpret as being more...

Training Can Overcome Decision Makers’ Reluctance To Engage Their Companies’ Intangible Assets!

by beanstalk | Oct 24, 2008 | Intangible Assets & Business

Michael D. Moberly   October 24, 2008 Some decision makers in SME’s (small, medium enterprises) and SMM’s (small, medium multinationals) find (a.) the phrase ‘knowledge-based economy’, and (b.) contemporary economists’ view that 75+% of...