Intangible Assets’ Absence of Physicality

Michael D. Moberly    March 15, 2012 If a tree falls in a forest when no one is around, does it make a sound?  Similarly, if a company asset that happens to be intangible, something which 65+% of a company’s assets are, is stolen, misappropriated, or copied by a...

Unlocking Managerial Mysteries Of Intangible Assets

 Michael D. Moberly   January 3, 2012      Unfortunately, discussions about a company’s intangible assets rarely prompt boards’, c-suites’ or management teams’ pulse to race as I consistently try to make the case that it should.  There are a variety of reasons why...