Barbie vs. Bratz dolls

In the ‘Barbie vs. Bratz’ doll case, not only are company reputation’s at stake, but potentially millions, if not billions of dollars of revenue as well. And, when challenges and disputes (over IP and intangibles) are becoming the norm, proactive unraveling and monitoring of the origins and development of ideas and innovation must go well beyond patent applications and the wishful thinking assumptions embedded in NDA’s, confidentiality agreements, and non-competes.