Michael D. Moberly, Intangible Asset Strategist & Risk Specialist
kpstrat’s professional development curriculum, i.e., business things intangible, recognizes large percentages of businesses have developed and operationally and culturally embedded nuanced variations of intellectual, structural, and relationship capital. i.e., intangible assets.
In many instances, these, and other business intangibles differentiate + enhance competitive advantage, brand, and reputation, etc., which, in turn, enable – create sources of revenue and ultimately elevate business value. Afterall, it is an irreversible economic fact that,
- 80+% of most business’s value, lie in – emerge directly from intangible assets.
These business economics and operational realities will intensify and expand, not diminish, post pandemic.
Recognizing and operationalizing these (heretofore) under-the-radar (fiduciary) responsibilities are now front and center to business leadership, strategic planning, operational resilience, and sustainability.
As kpstrat respectfully conveys throughout this curriculum, the receptivity of participants to seek + acquire operational-level familiarity with their intangible assets may entail adjustments in outlook toward some conventions. One of which is acknowledging business things intangible are irreversible mission essential drivers and contributors to lucrative – competitive business operation, innovation, and transaction outcomes.
By design, perspectives which respectfully unfold throughout the delivery of this curriculum, emanate from the importance of recognizing, today, and for the foreseeable future, there are very few (if any) business circumstances, innovations, operations, or transactions conceived, invested, developed, and/or executed in which IA’s are not variously in play and will likely have a direct bearing on outcomes.
Curriculum participants will recognize the (ROI) benefits to be gleaned…
- acknowledges there are organically + culturally embedded IA’s applied to business with deliberation + specialization.
- differentiates 17+ types – categories which can variously emerge from intellectual, structural, and relationship capital.
- introduces an array of perspectives related to business things intangible = opportunities to ethically, competitively, and lucratively, exploit existing (already developed) and projected IA’s.
- serves as a framework to re-imagine + guide business operating culture, product development and service offerings aligned with alternative (pandemic influenced) delivery methodologies.
- remains focused on IA intensity and dependency.