Due diligence management teams must recognize that the control, use, ownership, value, and materiality of targeted (intangible) assets are subject to being compromised, misappropriated, competitive advantages undermined, and/or value eroded if not monitored pre and post transaction.
Michael D. Moberly September 4, 2009 Today, for even the most conventional...
Company reputation is an extraordinarily valuable intangible asset that warrants viable, well conceived, and multi-variate strategies and plans to prevent, mitigate, and possibly reverse adverse influences that can also deliver returns-on-investment equal to the value of the reputation ‘under fire’.
University research, whether basic or applied, produces strategically valuable intangible assets that are equal to the intellectual property that the scientists, administrators, and technology transfer teams are quick to focus. In far too many instances, intangible assets are overlooked, dismissed, or overshadowed by the time honored practice, within higher ed technology transfer, of pursuing conventional, intellectual property focused paths/strategies.
The phrase ‘knowledge-based economy’ is an economic fact that should provide securiy product/service vendors with critical insight into how company’s security needs, demands, and expectations are changing.
Most security products/services can deliver a broader spectrum of measurable client benefits (i.e., intangible assets) aside from the conventional and subjective appeal to risk-threat mitigation.