Fear, uncertainty, and doubt are frequently intangible liabilities, depending on who the intended recipient(s) are, the context (motive, intent) how FUD ‘factors’ are conveyed, especially when either is over-dramatized – embellished with the intent to influence actions – reactions from/by those being targeted and/or receptive to FUD messaging.
Why is it that business leadership may initially dismiss or express skepticism about achieving familiarity with intangible assets?, is it because these assets are not immediately recognized as a correlate to mitigating a (business point of) pain?
Some business pundits and subject matter experts are a disservice to the realities of intangible assets.
Integral to business operability, and certainly as a prelude to undertaking – engaging in new initiatives or transactions in which IA’s will be bought, sold, or traded, leadership and management teams are obliged to know, with sufficient specificity, how to distinguish, measure, and monitor.
Country economies have rapidly entered and connected to an era irreversibly intertwined, at all levels and functions, in which IA’s (intangible assets) are the overwhelmingly dominant ‘players and actors’.
Companies and their management teams can run, but they can’t hide much longer from their intangible assets!