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Business Intangible Asset Blog, Michael D. Moberly

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Business Reputation Risk & Mitigation

World Cup TV Rights and Sponsorships

November 18, 2017 Leave a Comment

Intangibles underlie the value of television rights and/or sponsorships for the 2018 World Cup. The ‘assessed’ dollar value, presumably projected by FIFA, to TV rights… Read More

Categories: Business Reputation Risk & Mitigation Tags: Are FIFA events safe-lucrative sponsorships., FIFA's reputation adversely affecting TV sponsorships., Intangibles of TV rights and sponsorships., Italy's football loss will cost FIFA $100 million.

Corporate Honesty Is A Powerful and Valuable Intangible Asset!

October 26, 2017 Leave a Comment

Corporate honesty can be powerful moral and legal presumptions or it can merely be an aspiration seldom sought or achieved…and thus, words which make for… Read More

Categories: Business Reputation Risk & Mitigation Tags: Corporations are people., Depriving others of intangible right of honest services., Moral Responsibility of Firms., Presumption of legal right to honesty., Volkswagen's intangibles.

Is A Trumpian Perspective of Brand Mistaken For Reputation?

October 20, 2017 Leave a Comment

Reasonable people agree that a company’s brand and its’ reputation…are legitimate and valuable intangible assets that warrant consistent safeguards, monitoring, and risk mitigation.  https://kpstrat.com/wp-admin/post.php?post=4881 Clearly,… Read More

Categories: Business Reputation Risk & Mitigation Tags: Business brand., Personal brand., Trump brand-reputation.

Different Ways People Engage Facts and Information

September 19, 2017 Leave a Comment

How people approach facts and information varies today, i.e…(a.) what information to trust, and (b.) how much they want to learn. Some, of course convey… Read More

Categories: Business Reputation Risk & Mitigation Tags: How people approach facts and information., Intangibles distinguishing how people approach facts and information., John B. Horrigan Pew Research Center., Pew Research Center.

Divorce – Dissolution of Marriage; What About The Intangible Assets?

September 11, 2017 Leave a Comment

There’s little question, in many U.S. marriages that result in divorce or dissolution…there may be a reasonably successful business or professional practice involved.  This may… Read More

Categories: Business Reputation Risk & Mitigation Tags: Dissolution of marriage and intangible assets., Divorce and intangible assets., Negotiating intangible assets in divorces., Pre-nuptial agreements intangible assets.

Why Businesses Get Their Intangible Asset Risks Wrong!

September 6, 2017 Leave a Comment

Some companies and their management teams do not appear inclined to distinguish risk, particularly to their intangible assets…for them, risk is risk, is risk, is… Read More

Categories: Business Reputation Risk & Mitigation Tags: Geoffrey Kabat 'Hyping Health Risks', Geoffrey Kabat ‘Getting Risk Right', Intangible asset risk awareness., Operational familiarity with intangible asset risk., Risks to company's intangible assets.

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