Michael D. Moberly, Principal, Founder kpstrat and ‘Business Intangible Asset Blog
Business leaders, management teams, boards, and investors (similarly) are (fiduciarily) obliged to recognize 70+% of most business’s valuation, revenue generation capability-capacity, and competitiveness, etc., emerge directly from – are dependent – reliant on…
- developing, introducing, and applying the right intangible assets, at the right time, in the right way, in the place, at the right cost, and
- being prepared to replicate same periodically, whenever – wherever it is deemed necessary, relative to advancing a business’s products, services, offerings, brand, reputation, and mission, etc.
For large percentages of business’s, irrespective of sector, the intensity of, and reliance – dependence on particular-intangible assets, is product, service, brand, reputation, and mission specific, but consistently…
- derives from developing – shaping – applying various forms, contexts, and applications of intellectual, structural, and relationship capital, which frequently-routinely already exist – are present internally to those who are receptive (operationally familiar) to recognize – appreciate same.
For example, I guide – demonstrate for businesses, clients, and audiences, etc., irrespective of sector, the lucrative – competitive – sustainable relevance of…
- unraveling and differentiating the various intangible assets which may already be variously applied – relied, as being ‘mission essential’.
- encouraging same be considered – branded as ‘business – institution specific and proprietary.
- urging those assets’ convergence as (attractive and useful) components to and conveyances of ‘mission and operating culture’ to,
- defining, distinguishing, and advocating particular-products, services, reputations, expertise, and mission, etc., more competitively, lucratively, and sustainably.
Readers are respectfully encouraged to review other posts @ ‘Business Intangible Asset Blog’ where these and related matters-issues related to business things intangible are authentically examined.