Business Value Derives From Intangible Assets…

Michael D. Moberly, Principal, Founder kpstrat and ‘Business Intangible Asset Blog

Business leaders, management teams, boards, and investors (similarly) are (fiduciarily) obliged to recognize 70+% of most business’s valuation, revenue generation capability-capacity, and competitiveness, etc., emerge directly from – are dependent – reliant on

  1. developing, introducing, and applying the right intangible assets, at the right time, in the right way, in the place, at the right cost, and
  2. being prepared to replicate same periodically, whenever – wherever it is deemed necessary, relative to advancing a business’s products, services, offerings, brand, reputation, and mission, etc.

For large percentages of business’s, irrespective of sector, the intensity of, and reliance – dependence on particular-intangible assets, is product, service, brand, reputation, and mission specific, but consistently…

  • derives from developing – shaping – applying various forms, contexts, and applications of intellectual, structural, and relationship capital, which frequently-routinely already exist – are present internally to those who are receptive (operationally familiar) to recognize – appreciate same.

For example, I guide – demonstrate for businesses, clients, and audiences, etc., irrespective of sector, the lucrative – competitive – sustainable relevance of…

  • unraveling and differentiating the various intangible assets which may already be variously applied – relied, as being ‘mission essential’.
  • encouraging same be considered – branded as ‘business – institution specific and proprietary.
  • urging those assets’ convergence as (attractive and useful) components to and conveyances of ‘mission and operating culture’ to,
  • defining, distinguishing, and advocating particular-products, services, reputations, expertise, and mission, etc., more competitively, lucratively, and sustainably.  

Readers are respectfully encouraged to review other posts @ ‘Business Intangible Asset Blog’ where these and related matters-issues related to business things intangible are authentically examined.

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