Michael D. Moberly, Intangible Asset Strategist & Risk Specialist
Participants of the Business Things Intangible curriculum are obliged to recognize, a component to effective intangible asset risk mitigation, is recognizing that risks to mission essential intangibles, can – will materialize (1.) individually, ala one, but, certainly not done fashion, (2.) sequentially, and/or (3.) simultaneously, in successive and reoccurring multiples (of targeted risk).
Either way, risk to business things intangible can be costly, long lasting, and with increasing regularity, deliver irreversible economic, competitive advantage, and reputational harm to a business. More so when risks are unrecognized and un-mitigated in advance.
After all, it is an irreversible economic fact, today, and for the foreseeable future, that 80+% of most business’s value, sources of revenue, competitive advantage, reputation, and sustainability lie – emerge directly from the prudent exploitation + safeguards attached to business things intangible, i.e., various forms and applications of intellectual, structural, and relationship capital. All of which will, unarguably intensify and expand, not diminish, post pandemic.
Prospective (curriculum) participants, ala business leadership and management team members, who sense receptivity to recognizing the (return-on-investment) benefits to be gleaned by engaging the Business Things Intangible curriculum, will…
- acknowledge there are organically + culturally embedded IA’s applied to business with deliberation + specialization.
- differentiate 17+ types – categories of intangible assets which variously emerge from intellectual, structural, and relationship capital.
- be operationally introduced to an array of perspectives, hence, opportunities, to ethically, competitively, and lucratively, exploit existing, as well as newly acquired, intangible assets.
- serve as a framework to re-imagine + guide business operating culture, product development, and service offerings aligned with delivery methodologies which recognize intangible asset intensity and dependency.
Prudent business operation (going forward) notes the acquisition, development, infusion, application of safeguards, and mitigating risk to mission essential intangible assets may warrant venturing to business things intangible you may not know you did not know…