Conventionally, intangible assets are seldom, if ever, reported – accounted for on company balance sheets or financial statements. This practices leads to confusion and reluctance to engage IA’s.
Intangible Asset Book…forthcoming
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Conventionally, intangible assets are seldom, if ever, reported – accounted for on company balance sheets or financial statements. This practices leads to confusion and reluctance to engage IA’s.
My forthcoming (second) book endeavors to resolve-mitigate real, current, and recurring problems and challenges businesses experience with respect to their developing, unraveling, and exploiting their IA’s.
Integral to business operability, and certainly as a prelude to undertaking – engaging in new initiatives or transactions in which IA’s will be bought, sold, or traded, leadership and management teams are obliged to know, with sufficient specificity, how to distinguish, measure, and monitor.