Some business pundits and subject matter experts are a disservice to the realities of intangible assets.
Why Understanding Intangible Assets, Is Important…
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Some business pundits and subject matter experts are a disservice to the realities of intangible assets.
Conventionally, intangible assets are seldom, if ever, reported – accounted for on company balance sheets or financial statements. This practices leads to confusion and reluctance to engage IA’s.
My forthcoming (second) book endeavors to resolve-mitigate real, current, and recurring problems and challenges businesses experience with respect to their developing, unraveling, and exploiting their IA’s.