by beanstalk | May 3, 2018 | Business Reputation Risk & Mitigation
The ability to influence people to pay attention, increase people’s attention span, and influence people to favorably act on (monetize) their attention = harvesting people’s attention. Each are highly sought after intangible assets for any business. I...
by beanstalk | May 2, 2018 | Safeguarding Intangible Assets & IP
Attracting new and retaining existing business clients…whose value, revenue, sustainability, and competitiveness is increasingly ‘intangible asset intensive and dependent’, represents a distinctive positions professional (business) service firms are obliged to...
by beanstalk | Apr 25, 2018 | Safeguarding Intangible Assets & IP
Advance the time honored debates surrounding university-based research, i.e., academic freedom and open scientific communication, not to re-litigate the relevance of either in their conventional contexts which, unfortunately are not-frequently, still framed as...
by beanstalk | Apr 23, 2018 | Intangible Valuation & Monetization
This paper is not a ruse to advocate imposing restrictions on university research…ala academic freedom and open scientific communication! Instead, the intent of this post paper is to… • elevate familiarity – operational receptivity in university research...
by beanstalk | Apr 20, 2018 | Intangible Assets & Business
Recognizing the multipliers intangible assets routinely produce, i.e., as variations of intellectual, structural, relationship capital, etc., is another requisite to effective business leadership…in large part because it is an economic fact that 80+% of most...
