by beanstalk | Jul 14, 2009 | Intangible Assets & Business
Michael D. Moberly July 14, 2009 Safeguarding a company’s reputation is an essential (integral) responsibility for management teams and boards alike whether they oversee Fortune 1000’s or small, medium-size companies. An important first...
by beanstalk | Jul 13, 2009 | Intangible Assets & Business
Michael D. Moberly July 13, 2009 Company reputation is defined by the Economists’ Intelligence Unit, Weber Shandwick, and others, as ‘how positively or negatively a business is perceived by the people or entities the company relies on for its success,...
by beanstalk | Jul 10, 2009 | Uncategorized
Michael D. Moberly July 10, 2009 Part Two Of Two Part Post Regardless of how well intentioned and designed a business case may be for utilizing intangible assets, there’s plenty of well deserved skepticism among company management teams about...
by beanstalk | Jul 9, 2009 | Uncategorized
Michael D. Moberly July 9, 2009 (Part One Of A Two Part Post) Any well intentioned and designed ‘business case’, at minimum, should achieve four things for the (decision making) management team… 1. objectively convey the reasoning/rationale...
by beanstalk | Jul 7, 2009 | Uncategorized
Michael D. Moberly July 7, 2009 In the pre-internet and dotcom era, company value and sources of revenue overwhelmingly evolved from tangible (physical) assets, i.e., machinery, equipment, buildings, inventory, property, vehicles, etc. Necessarily, business...
