by beanstalk | Oct 21, 2009 | Uncategorized
Michael D. Moberly October 21, 2009 A franchise’s brand is everything, but also, it can be an extraordinarily valuable intangible asset! Once a franchise has been established, there are two key brand (franchise) integrity management issues that...
by beanstalk | Oct 20, 2009 | Uncategorized
Michael D. Moberly October 20, 2009 Let’s face it, intangible assets are not always easy to articulate, to explain, or define for those unfamiliar with their existance or unaccustomed to recognizing (measuring) their contributions to a company’s value,...
by beanstalk | Oct 19, 2009 | Intangible Assets & Business
Michael D. Moberly October 19, 2009 University ‘schools of business’ should become (more) involved in elevating awareness and providing guidance to management teams and boards of SME’s (small, medium enterprizes) and SMM’s (small, medium...
by beanstalk | Oct 16, 2009 | Uncategorized
Michael D. Moberly October 16, 2009 Management teams and boards are becoming (more) familiar with and achieving (greater) confidence in the strategic management and oversight of their company’s intangible assets. This includes honing skills that lend...
by beanstalk | Oct 15, 2009 | Uncategorized
Michael D. Moberly October 15, 2009 Some intellectual property litigators are taking the position, as reported in CFO Magazine recently, that there are potential ‘perils’ if/when company’s assign a specific dollar value to their IP or other...
