by beanstalk | Apr 27, 2010 | Uncategorized
Michael D. Moberly April 27, 2010 An increasingly important requisite to a successful launch of new innovation or product is, as Apple knows better than most, not permitting prototypes to be left in bars. For Apple, long recognized as the epitome of corporate...
by beanstalk | Apr 26, 2010 | Uncategorized
Michael D. Moberly April 26, 2010 Throughout my 25+ years of experience in the intellectual property – intangible asset arena, much of which remains focused on the protection side, seldom do I recall specific dollar values of stolen, infringed, or...
by beanstalk | Apr 23, 2010 | Intangible Valuation & Monetization
Michael D. Moberly April 23, 2010 Are there sufficient incentives for management teams and boards to devote time and resources to consistently and aggressively engage their company’s intangible assets as a prelude to extracting value and converting it into...
by beanstalk | Apr 21, 2010 | Intangible Assets & Business
Michael D. Moberly April 21, 2010 In my view, managing a company’s intellectual capital (IC), in its most simplistic form, consists of two key responsibilities: 1. Conducting/maintaining an inventory of a company’s IC. 2. Having the knowledge and skill...
by beanstalk | Apr 20, 2010 | Intangible Valuation & Monetization
Michael D. Moberly April 20, 2010 If you build a better mouse trap (tangible asset) the world will beat a path to your doorstep. In the knowledge-based economy, that time hnored cliche’ has given way to ‘if you build better knowledge paths (intangible...
