by beanstalk | Jan 2, 2012 | Uncategorized
Michael D. Moberly January 2, 2012 It used to take years of consistent mismanagement to destroy a company. Today, a company’s downward spiral to an ultimate and premature demise can occur almost overnight. It’s not just due to a broader range of global and...
by beanstalk | Dec 30, 2011 | Global Intangibles
Michael D. Moberly December 30, 2011 Company reputation is an intangible asset of the first order and, when effectively used and safeguarded, can be a major source of competitive advantage and sustainability. This is probably what prompted The Economist’s...
by beanstalk | Dec 29, 2011 | Intangible Assets & Business
Michael D. Moberly December 29, 2011 A franchises’ brand and reputation are the driving forces that clients, stakeholders, and consumers recognize in the marketplace! The intent here is to encourage franchisors to adopt a slight, but increasingly necessary shift...
by beanstalk | Dec 28, 2011 | Intangible Assets & Business
Michael D. Moberly December 28, 2011 Let’s start again with this economic fact, 65+% of most company’s value, sources of revenue, and building blocks for growth lie in – directly evolve from intangible assets and intellectual properties! It’s certainly rational...
by beanstalk | Dec 26, 2011 | Safeguarding Intangible Assets & IP
Michael D. Moberly December 26, 2011 This is directed to the ever-growing number of management teams and boards who recognize their expanding fiduciary responsibilities to stay abreast of well-grounded research to better manage and mitigate the rising number and...
