by beanstalk | Mar 22, 2012 | Uncategorized
Michael D. Moberly March 22, 2012 I am extrapolating somewhat, but in Rob McLean’s fine article titled ‘Intellectual Asset Strategy and the Board of Directors’ (IAM December/January 2006), which I believe is still very relevant today, he says ‘boards are frequently...
by beanstalk | Mar 20, 2012 | Business Reputation Risk & Mitigation
Michael D. Moberly March 20, 2012 I’ve never met a business decision maker yet who doesn’t claim to have engaged in competitor (business) intelligence. Such statements are often prefaced or followed by some blend of rationalizing the relevance – importance of...
by beanstalk | Mar 19, 2012 | Uncategorized
Michael D. Moberly March 19, 2012 Today, the management, stewardship, oversight, and monitoring of your company’s intangible assets is certainly not a passive ’I’ll do it when I have the time’ task that can be delegated (or relegated) to the uninitiated who...
by beanstalk | Mar 16, 2012 | Intangible Assets & Business
Michael D. Moberly March 16, 2012 There’s probably little argument among business decision makers and management teams as to continued relevance of the adage ‘you can’t manage what you don’t measure’. In other words, unless you can measure something, you don’t know...
by beanstalk | Mar 15, 2012 | Uncategorized
Michael D. Moberly March 15, 2012 If a tree falls in a forest when no one is around, does it make a sound? Similarly, if a company asset that happens to be intangible, something which 65+% of a company’s assets are, is stolen, misappropriated, or copied by a...
