Intangible Assets and Frugal Innovation…

by beanstalk | Jun 27, 2012 | Intangible Assets & Business

Michael D. Moberly    June 26, 2012 Frugal innovation is, according to Navi Radjou, Dr. Jaideep Prabhu, and Dr. Simone Ahuja, authors of ‘Jugaad Innovation: Reigniting Innovation in the U.S. and Beyond’… much more than merely stripping out cost, it...

Social Networking Apps: Assurance of Privacy Is A Valuable Intangible Asset That Should Be Integrated Before Launch and Not Squandered

by beanstalk | Jun 25, 2012 | Intangible Valuation & Monetization

Michael D. Moberly   June 25, 2012 As an admitted intangible asset advocate and strategist, personal privacy, and, I mean real and consistent personal privacy, not just the sort conjured in legal ease as a ‘check the box’ prelude to joining a social networking...

SHRM Survey Confirms: Company Culture and Culture Management Are Valuable Intangible Assets!

by beanstalk | Jun 19, 2012 | Business Reputation Risk & Mitigation

Michael D. Moberly   June 19, 2012 Society for Human Resource Management Survey… Company culture and its management are obviously on the minds of HR managers as SHRM commissioned a survey in early 2012 that asked 770 HR leaders to identify significant workforce...

Intangible Asset Curriculum Content: Integral to Business Management and Marketing

by beanstalk | Jun 18, 2012 | Intangible Valuation & Monetization

Michael D. Moberly    June 18, 2012 Business management and marketing curriculum content in universities must address intangible asset identification, management, stewardship, oversight, and risks!  While preparing to teach a graduate (MBA) business management course...

Intangible Asset Management ‘Blind Spots’: Intellectual, Relationship, and Structural Capital Walking Out The Door!

by beanstalk | Jun 14, 2012 | Intangible Assets & Business

Michael D. Moberly    June 14, 2012 The intent here is to present, what I believe is, an important, but often overlooked, or at least under-appreciated, perspective when companies elect to terminate (layoff) employees and shed entire departments generally rationalized...