This U.S. administration appears well versed in exploiting a particular-category of intangible (asset)…i.e., (personal) perception, which many U.S. citizens, i.e., women, farmers, coal miners, steel producers, elected leaders in California, the Democratic party, and SCOTUS confirmations, among others who translate their perceptions of this administration’s practices as reality.
Other examples of the intangible ‘perception’ applied by this administration…are evident in international relationships, i.e., the leadership of China, Russia, Canada, North Korea, the E.U., etc. Each relationship appears to evolve-develop on relatively fragile – malleable perceptions of given by this administration another and its interests and motivations. That is each relationship is embedded with – steeped in a tenuous intangibles ala perceptions accrued.https://kpstrat.com/wp-admin/post.php?post=1108
Whether these perceptual relationships are intentional, purposeful, or not, would be speculative…but, it seems clear to me, perception-based intangibles are consistently in play, especially in the language, tone, and practices emanating from the West Wing of the White House, i.e., being applied or leveraged, sometimes not-so-artfully, nor with much empathy. Whether the initiating or receiving parties are aware or not for how intangibles are being applied (played) is also, I suspect, speculative.https://kpstrat.com/wp-admin/post.php?post=206
For this administration, the ‘intangibles’ of perception and reputation are…perhaps, most frequently expressed by, what are often characterized as spontaneous tweets or extemporaneous remarks, either of which may, as numerous pundits suggest, occur off script or off message.
Once this administrations’ intangibles enter the public domain…a second layer of intangibles frequently ensue in the form of differing and conflicting interpretations, explanations, and clarifications. Regardless, the initial intangible conveyed, ala the perception, can manifest as a platform, upon which positioning, strategy, and/or policy emanate, at least initially.
A product of instant ‘policy by intangibles’, is that it influences much speculation and agenda driven assessments and interpretations…which emerge globally at keystroke speed through common socials and a multitude of platforms recipients are accustom to receiving news.
As for either the domestic or global audiences…I believe it’s fair to say, a not insignificant percentage have already self-identified as being politically, ethnically, religiously, culturally, or economically marginalized, unattended, and/or polarized, all of which play contributory roles how – whether any particular-intangible will be favorably or adversely interpreted.
The realities associated with how certain intangibles will be interpreted…by large blocks of citizens who genuinely believe they are part of the marginalized, polarized, unattended populace, intertwined with the manner and tone which the intangibles are conveyed, materialize, or being practiced by this administration, influences people to be unreceptive – build resistance to the implied intangibles and their conveyors.
Importantly, this blog is about business intangible assets and its subset, intellectual property…there is no intent for this blog to be characterized by readers as an echo chamber for partisan political regurgitation. Respectfully, I believe it can be informative to occasionally shed the light of an intangible asset strategist and risk specialist (that would be me) on particular-circumstances and behaviors which have been publicly exhibited. That is, irrespective of whether the behavior – circumstance originate within this administration or the private sector.
There are precious few blogs – outlets dedicated exclusively to addressing issues related to intangible assets…which is surprising given…
- ‘the economic fact that 80+% of most organizations – company’s value, sources of revenue and sustainability either lie in – emerge directly from intangible assets.
Should this blog purposefully overlook or choose not to…address certain intangibles which frequently translate to behaviors, actions, and policy, then this blog’s mission would have been abdicated.
Michael D. Moberly October 10, 2018 kpstrat.com m.moberly@kpstrat.com ‘Business Intangible Asset Blog’ (since 2006) where attention span, business realities, and solutions meet!
Readers are invited to examine other relevant books – papers I have produced at https://kpstrat.com/books/
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