Company Intangible Assets – Find’em and Exploit’em, Before Your Business Needs Them!

Occasionally, I misplace things, never intentionally, mostly papers-documents, etc., because I am not quite as ‘digitally organized’ as I wish.  In most instances, what I am seeking is something which I have written, but, for various reasons, don’t use-reference with sufficient regularity, to influence me to store it in the version I’m seeking in a readily retrievable manner.  https://kpstrat.com/wp-admin/post.php?post=673

When I am unable to find something which I need now…whatever it may be, that ‘thing’ carries little, or no value to me professionally, unless-until I find it and merge it with whatever my task-project may be at the time.  Not, infrequently, I may search the hard drives of multiple laptops, desktops, and external storage devices.  And, yes, that’s not an efficient use of one’s time, especially when it elevates one’s frustration. https://kpstrat.com/wp-admin/post.php?post=141

Similarly, in the numerous client engagements and seminars I have conducted…all, variously focused on specific aspects of intangible assets, I hear similar narratives from business leadership and audience members alike, describing their challenges insofar as finding (identifying, distinguishing, designating) particular assets as intangible, i.e., having value, producing sources of revenue and creating competitive advantage.

Respectfully, for business leadership who may be operationally unfamiliar with intangible assets...i.e., how to lucratively utilize – exploit them, I have developed these innocuous, but relevant, scenario-based narratives to influence decision makers to recognize the necessity to seek familiarity with their intangibles…

So, why is it that…

1.  One can probably pinpoint the precise time of day their desk stapler went missing, but may be absolutely clueless about what, where, or who has the companies’ most valuable intangible assets, intellectual property, trade secrets and proprietary know how…

2.  You entrust your most valuable intangible assets, business practices, trade secrets, and intellectual property to employees you probably only say, hi, goodbye and thanks to at the office…

3.  A high percentage of business leadership and c-suites initially learn about – acquire a sense of the value, competitive advantages, and revenues produced by their misappropriated, compromised, or infringed intellectual property and other forms of intangible assets, by asking legal counsel what their fees will be to try to retrieve what’s left of them from economic – competitive advantage adversaries…

4.  The police expressed frustration when you called them in the spring to report your lawn mower had been stolen and admitted you had not checked your storage unit since the previous fall…

If you assume…

1.  Your most valuable trade secrets, know how, and intellectual property are adequately safeguarded – risks mitigated by computer/IT security, patents, non-disclosures, and non-competes, try listening to cell phone conversations in hotel lobbies and airport lounges or glance at the laptop screen of the person seated next to you, or just search for their resume online…

2.  Your companies key revenue – competitive advantage producing-distinguishing innovation and intellectual, structural, and relationship capital are adequately safeguarded merely because a patent has been issued, its time to learn about global data mining, business intelligence, information brokering operations, and state-sponsored economic espionage, or, just go to globalfleamarket.com and see your company’s product in counterfeit form…

3.  No one is interested in your research-based startups’ strategic planning, client lists, pricing strategies, R&D, and business practices, why are there 19+ university programs in the U.S. and Canada, plus countless seminars conducted routinely and globally to train people in the art and science of accessing-collecting-analyzing business and economic intelligence…

Michael D. Moberly – September 4, 2018 – St. Louis – kpstrat.com. – [email protected] – ‘Business Intangible Asset Blog’ (since May 2006) https://kpstrat.com/blog where one’s attention span, business realities, and solutions converge!  Intangible Asset Strategist and Risk Specialist

Readers are invited to explore other posts, papers, and books I have published at https://kpstrat.com/books/

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