Utilizing Intangible Assets Help Business’s During Periods of Uncertainty…

Michael D. Moberly, Principal, Founder kpstrat and ‘Business Intangible Asset Blog

Most financial and supply chain exigencies and reputational – ideological stressors, risks, and dilemmas experienced by businesses today, irrespective of sector, are…

  • anticipatable, as is (unfortunately, usually) their adverse effects on-to business leadership, management teams, boards, and investors.

Preferably, in advance of experiencing either, each is (fiduciarily) obliged to recognize (re-familiarize themselves with) this economic – business operation reality…

  • 70+% of most business’s valuation, competitiveness, revenue generation capability-capacity, resilience, and sustainability, etc., lie in – emerge directly from intangible (non-physical) assets.

Appreciating and differentiating these drivers and operational realities, (fiduciarily) obligate business leadership, et al, (with discussion, but little or no debate), to …

  • practiceensure the right intellectual (thought, know how) capital, structural (process) capital, and relationship capital, (ala intangible assets) are being,
  • developed and introduced at the right time, in the right place, in the right way, and at the right cost, to…
    • enhance brands, products, services and,
    • converge visibly as attractive (lucrative, competitive) features – components to a business’s operating culture, because they also collectively-collaboratively,
    • underlie – serve as foundations to most businesses and institutions remaining strategically viable, post risk.

Acknowledging – safeguarding – mitigating risk to ‘mission essential’ business things intangible is an efficient and unobtrusive path – roadmap to weather most business storms. 

Business leaders, et al, who are receptive to recognizing ‘the intangible asset side’ of their operations, brands, products, services, etc., and the intensity, dependency, and reliance’ on intangibles to each…

  • allows the introduction – execution of this roadmap to deliver outcomes which can remain uniquely relevant long after a particular business ‘storm’ has either subsided, been mitigated, or wholly passed, e.g., return to normalcy.

As a business intangible asset strategist and risk mitigator, the array of ‘business storms’, ala S-M-L-XL risks, challenges, downturns, etc., while most are anticipatable and predictable, they are routinely asymmetrical, relative to…

  • when, where, why, and how they emerge and materialize, and
  • cascade adversely @ keystroke speeds throughout an enterprise, and
  • hover and exacerbate rapidly to undermine, devalue, cause suspicions, and otherwise erode a business, its’ brand, standing, valuation, associations, competitiveness, and capability-capacity to generate revenue.

Readers of ‘Business Intangible Asset Blog’ are respectfully-encouraged to review other posts where arrays of issues related to business things intangible are experientially researched and authentically and practically expressed.

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