Intangible asset literacy; avoid being a management team that’s reluctant to engage intangible assets.
SME intangible assets
Advice to SME management/leadership teams and boards to add value to company intangible assets.
Recognizing and treating intangible assets as strategic assets for SME’s is new!
Engaging intangible assets begins by ensuring that management teams recognize (1.) what intangible assets are, (2.) their contributions to company value, revenue, and sustainability, and (3.) how intangibles are literally embedded in – interact with company processes, procedures, and operations to enhance effectiveness, create efficienies, and produce competitive advantages.
With intangible assets, it may not always be a case of ‘use’em or lose’em’, but it’s always a case of ‘if you’re not using them, you’re not benefiting from them’, and that translates as lost or, at minimum, significantly reduced value, revenue, and sustainability.