Intangible assets are not always easy to articulate, to explain, or define for those unfamiliar with their existance or unaccustomed to recognizing (measuring) their contributions to a company’s value, revenue, and/or sustainability.
Skepticism about intangible assets.
Company Value and Intangible Assets
With intangible assets, it may not always be a case of ‘use’em or lose’em’, but it’s always a case of ‘if you’re not using them, you’re not benefiting from them’, and that translates as lost or, at minimum, significantly reduced value, revenue, and sustainability.