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Business Intangible Asset Blog, Michael D. Moberly

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Skepticism about intangible assets.

Intangible Assets: Presenting Believable Arguments…

October 20, 2009 Leave a Comment

Intangible assets are not always easy to articulate, to explain, or define for those unfamiliar with their existance or unaccustomed to recognizing (measuring) their contributions to a company’s value, revenue, and/or sustainability.

Categories: Uncategorized Tags: Believable arguments about intangible arguments, Clarifying intangible assets., Defining intangible assets, Explaining intangible assets., Intangible arguments believable arguments., Intangible assets lack physicality, Skepticism about intangible assets.

Company Value and Intangible Assets

April 10, 2009 Leave a Comment

With intangible assets, it may not always be a case of ‘use’em or lose’em’, but it’s always a case of ‘if you’re not using them, you’re not benefiting from them’, and that translates as lost or, at minimum, significantly reduced value, revenue, and sustainability.

Categories: Uncategorized Tags: Definition of intangible assets., Equation for intangible assets., Fortune 500 intangible assets., Intangible asset equation., Intangible asset skeptics., Leveraging intangible assets., Skepticism about intangible assets., SME intangible assets, SMM intangible assets., Valuing intangible assets

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