The interaction of economic and intellectual, structural, and relationship capital consistently put intangibles in play and, ‘at risk’ in most very business transactions..
Risks to intangible assets
It’s quite routine to engage highly experienced, intelligent, and successful business owners and management teams who cavalierly and somewhat patronizingly, express the view that it’s impossible and far too costly to mitigate – eliminate business risk, that is if of one wants to remain in business.
Business risk vulnerability-probability equations have changed from merely being subjective prognostications to inevitabilities!
Organizational resilience is not merely a tweaked version of conventional continuity and contingency planning.
The increasingly complex, intertwined, and challenging process of mitigating – managing company risk requires inclusion of intangible assets.
If you build a better mouse trap (tangible asset) the world will beat a path to your doorstep. In the knowledge-based economy, that time hnored cliche’ has given way to ‘if you build better knowledge paths (intangible assets) you will achieve sustainable value and long term competitive advantages’.