by beanstalk | Jul 13, 2009 | Intangible Assets & Business
Michael D. Moberly July 13, 2009 Company reputation is defined by the Economists’ Intelligence Unit, Weber Shandwick, and others, as ‘how positively or negatively a business is perceived by the people or entities the company relies on for its success,...
by beanstalk | Feb 9, 2009 | Uncategorized
Michael D. Moberly February 9, 2009 In December, 2005 the Economist’s Intelligence Global Risk Briefing Unit produced a report titled Reputation: Risk of Risks based on a survey and interviews with 269 senior risk managers. Company reputation is certainly a...