by beanstalk | Jan 27, 2012 | Intangible Assets & Business
Michael D. Moberly January 27, 2012 A company’s fiduciary responsibilities associated with managing its reputation and preventing – mitigating any attendant risks, should not, in my view, emulate the conventional Hollywood publicist or public relations model....
by beanstalk | Jan 2, 2012 | Uncategorized
Michael D. Moberly January 2, 2012 It used to take years of consistent mismanagement to destroy a company. Today, a company’s downward spiral to an ultimate and premature demise can occur almost overnight. It’s not just due to a broader range of global and...
by beanstalk | Dec 30, 2011 | Global Intangibles
Michael D. Moberly December 30, 2011 Company reputation is an intangible asset of the first order and, when effectively used and safeguarded, can be a major source of competitive advantage and sustainability. This is probably what prompted The Economist’s...
by beanstalk | Feb 3, 2011 | Uncategorized
Michael D. Moberly February 3, 2011 There’s little question that a company’s reputation (image, goodwill, relationship capital, etc.) are increasingly valuable (intangible) assets and in most instances, critical to the growth and sustainability of a...
by beanstalk | Dec 3, 2010 | Intangible Assets & Business
Michael D. Moberly December 3, 2010 The decision by Craig’s List to shut down its ‘adult services’ section, fell, in my view, into the no-brainer category. I am confident there have been numerous and probably on-going meetings over the past year among the...