Unfortunately, some company management teams remain ‘stuck’ in the pre-intangible asset era!
Managing intangible assets
An outcome of the irreversible change from the tangible to the intangible was that it became clear that intangibles were slowly being more fully integrated in company’s operational thinking, strategic outlook and planning,
Managing intangible assets requires economic – business clarity.
Putting intangible assets to work, and preserving their (contributory) value and competitive advantages is a fiduciary requisite to profitability and sustainability.
Intangible asset safeguards for intellectual, structural, and relationship capital should be maneuverable to reflect asset value, risk, and functionality cycles.
C-suites, boards, and management teams to have an operational understanding of the intangible assets developed, possessed, and embedded in their companies!