The primary objective-outcome to any business transaction…i.e., marketing initiative, R&D project, or entrepreneurial startup is to produce – extract as much value, competitive advantage, and… Read More
Leveraging intangible assets.
Company Value and Intangible Assets
With intangible assets, it may not always be a case of ‘use’em or lose’em’, but it’s always a case of ‘if you’re not using them, you’re not benefiting from them’, and that translates as lost or, at minimum, significantly reduced value, revenue, and sustainability.