Engaging an organization’s intangible assets is not a futile undertaking, instead it brings returns.
The real target of economic espionage are company’s intangible assets, particularly intellectual, structural, and relationship capital.
Intangible Assets: Nine facts management teams and boards absolutely need to know!
Intangible assets can be ‘the solution’, but, postponing or waiting until a company is partially or totally broken is not the most prudent forward looking course of action.
Management team familiarity and insight regarding the identification and utilization of intangible assets will produce many positive multipiers to a company.
Intangible assets assessments and inventories have relevance to both the buy and sell sides of a transaction, but the buyer who elects to conduct neither is elevating the transactions’ risk factors.