Objective and defensible ways to measure and manage which and how a company’s intangible assets are performing.
Intangible assets and CFO's.
CFO’s, Intangible Assets, Strategic Planning, and the Information Gap!
CFO’s have a responsibility, to ensure employees, business units, and other members of the management team are effectively oriented (educated) about the intangible assets their company produces, possesses and relevance to strategic planning.