Managerial – business culture arrogance is an intangible asset (relationship capital) negative irrespective of whom, where, how, when, or why it manifests.
Intangible asset management
Intangible assets are not well suited for on-size-fits-all or snap-shot-in-time management, assessment, or valuation.
80+% of most company’s value, sources of revenue, and ‘building blocks’ for growth, profitability, and sustainability today lie in or directly evolve from intangible assets; it’s time every business management team recognize what they don’t know and what they need to know!
It’s becoming more common that one aspect of assessing the effectiveness of senor management team members is by how well they are engaged in the stewardship, oversight, and management of intangible assets.
Managing intangible assets requires economic – business clarity.
Intangible asset strategist, it time every company finds one!