Intangible asset assessment is a methodical, insightful, and prescriptive tool for identifying, unraveling, and distinguishing their contributory – competitive value.
Intangible Asset Assessment
Intangible assets are not well suited for on-size-fits-all or snap-shot-in-time management, assessment, or valuation.
When due diligence revels significant risks, merely putting an experienced management team in place would not be able to overcome or reverse such transgressions absent costly, time consuming, and momentum stifling legal challenges!
Michael D. Moberly March 9, 2012 Conventional IP Audits Are No Longer Sufficient In today’s knowledge (intangible asset) based economy, conventional snap-shots-in-time, one-size-fits-all, check-the-box types… Read More
“If it can’t be measured, it can’t be managed”, an adage attributed to Peter Drucker that, in my view, carries more relevance today than when it was initially uttered. That’s because increasing percentages (65+%) of company’s value, sources of revenue, and foundations for growth evolve directly from intangible assets
The newly published (2009) book ‘Reorganize For Resilience: Putting Customers At The Center Of Your Business’ by Ranjay Gulati is, in my judgment, not merely another book that describes an alternative view or re-emerged importance of customer centricity, rather, it’s about recognizing that customer relationships are intangible assets.