by beanstalk | Oct 21, 2009 | Uncategorized
Michael D. Moberly October 21, 2009 A franchise’s brand is everything, but also, it can be an extraordinarily valuable intangible asset! Once a franchise has been established, there are two key brand (franchise) integrity management issues that...
by beanstalk | Sep 14, 2009 | Intangible Assets & Business
Michael D. Moberly September 14, 2009 The question whether franchise operations are driven (more) by conventional intellectual property (IP) or by other intangible assets probably represents, for some anyway, a classic case of ‘a difference without a...
