by beanstalk | Dec 29, 2011 | Intangible Assets & Business
Michael D. Moberly December 29, 2011 A franchises’ brand and reputation are the driving forces that clients, stakeholders, and consumers recognize in the marketplace! The intent here is to encourage franchisors to adopt a slight, but increasingly necessary shift...
by beanstalk | Feb 25, 2009 | Uncategorized
Michael D. Moberly February 24, 2009 The intent of this ‘analysis and commentary’ is to encourage franchisors (franchise systems) to consider a slight shift from being exclusively (solely) market – margin driven to being aggressively protective...
