by beanstalk | Oct 21, 2009 | Uncategorized
Michael D. Moberly October 21, 2009 A franchise’s brand is everything, but also, it can be an extraordinarily valuable intangible asset! Once a franchise has been established, there are two key brand (franchise) integrity management issues that...
by beanstalk | Feb 25, 2009 | Uncategorized
Michael D. Moberly February 24, 2009 The intent of this ‘analysis and commentary’ is to encourage franchisors (franchise systems) to consider a slight shift from being exclusively (solely) market – margin driven to being aggressively protective...