by beanstalk | Dec 29, 2011 | Intangible Assets & Business
Michael D. Moberly December 29, 2011 A franchises’ brand and reputation are the driving forces that clients, stakeholders, and consumers recognize in the marketplace! The intent here is to encourage franchisors to adopt a slight, but increasingly necessary shift...
by beanstalk | Sep 14, 2009 | Intangible Assets & Business
Michael D. Moberly September 14, 2009 The question whether franchise operations are driven (more) by conventional intellectual property (IP) or by other intangible assets probably represents, for some anyway, a classic case of ‘a difference without a...
by beanstalk | Feb 25, 2009 | Uncategorized
Michael D. Moberly February 24, 2009 The intent of this ‘analysis and commentary’ is to encourage franchisors (franchise systems) to consider a slight shift from being exclusively (solely) market – margin driven to being aggressively protective...
by beanstalk | Aug 12, 2008 | Intangible Assets & Business
Michael D. Moberly August 12, 2008 Whether franchise operations are driven by intellectual property (IP) or intangible assets probably represents, for some, a classic case of ‘a difference without a distinction’. But, the reality is, franchising is...