There are numerous business concepts and practices which are less challenging to explain than IA’s (intangible assets) especially to those who have no, or hold only an introductory familiarity with IA’s.
Explaining intangible assets.
Intangible Assets Better Explanations!
Intangible asset clarity.
Intangible Assets: Presenting Believable Arguments…
Intangible assets are not always easy to articulate, to explain, or define for those unfamiliar with their existance or unaccustomed to recognizing (measuring) their contributions to a company’s value, revenue, and/or sustainability.