A frustrating aspect to my work to elevate awareness of intangibles’ is the obscure and/or esoteric language used to actually define intangibles.
Defining intangible assets
Intangible assets are not always easy to articulate.
One of the more frustrating aspects to elevating awareness and use of intangibles’ is the unhelpful and esoteric language used to formally define them!
There remain challenges in business communities globally to define and explain precisely what intangible assets are, how they’re produced, and how they contribute to a company’s value.
Intangible assets are not always easy to articulate, to explain, or define for those unfamiliar with their existance or unaccustomed to recognizing (measuring) their contributions to a company’s value, revenue, and/or sustainability.