by beanstalk | Apr 9, 2010 | Business Reputation Risk & Mitigation
Michael D. Moberly April 9, 2010 In a 2006 ACCA study, the principle investigators (Chris Martin, Julie Hartley) stated that in most instances a company’s intangible assets could be imitated – replicated, presumably by competitors or other...
by beanstalk | Apr 7, 2010 | Uncategorized
Michael D. Moberly April 7, 2010 Intangible assets are (a.) largely knowledge (know how) based assets, (b.) form increasingly larger percentages of a company’s reservoir of intellectual capital, and (c.) key tools for differentiating a company from its...